5th to 1st in the world in 12 months
Back-to-back tournament wins in Biarritz and Glendale, the program’s first No. 1 world ranking, and 2nd overall in the 2018–19 World Rugby Sevens Series, leading to automatic Olympic qualification.
Developing champions on and off the sports field, worldwide
The CHAMPION Operating System™. We work with your leaders to build their CHAMPION playbook, which becomes how your program operates every day, so your people perform when it matters most.
Built for the people who build programs
High performance directors
Olympic committees, national federations and professional teams
One high-performance language and way of operating across every sport, from pathway to podium, for every head coach and pathway leader.
Athletic directors
College and high school athletic departments
One culture across every sport in your department, so standards and athlete development hold through coaching changes.
Head coaches
College, high school, club and professional teams
A team that owns its standards. Build your CHAMPION playbook with your staff and athletes: who your team needs to be and how it operates every day.
Proven under pressure
The results Target Gold was built from, and what it has delivered since. Most of Chris’s coaching has been in rugby; the system is built for any sport.
From relegation to the Olympics
A young, largely inexperienced team under a new head coach beat favorites South Africa to qualify for Paris 2024, then requalified for the World Series nine months later.
Head of S&C and Assistant Coach, 2012–13
12th to 5th in one season, still the program’s best World Series finish, and a Rugby World Cup Sevens semifinal.
First Varsity Cup title in 10 years
The Heart of a CHAMPION Workshop at the start of the season. The title came four months later.
13th to 6th in one season
The program’s first-ever World Series tournament win in London, a home title in Las Vegas, Olympic qualification for Rio 2016, and 5th in 2016–17, its highest finish at the time.
Your heart + your how = your outcome
Your Heart: eight character traits that define who your people need to become. Your How: eight playbook steps that build those traits into the way your people think, prepare, compete and lead. Select a letter to see how they connect.
Courage
Has the heart strength to do what most won’t.
Outcome: Brave decisions
Playbook step 1
Critical Checkpoint Assessment
Assess the vision, what it takes to win, where you are now, and the brave decisions needed to close the gap.
Eight playbook steps
How the system runs day to day
Your CHAMPION playbook isn’t a set of plays. Your coaches and staff own the content; Target Gold structures how it’s planned and reviewed across every pillar.
Six performance pillars
- Leadership & Culture
- Physical Performance
- Mental Performance
- Technical
- Tactical
- Personal Development
One checkpoint rhythm
- Session
- Daily
- Weekly
- Block
- Quarterly
- Yearly
Intentions set and reviewed at every level, so leaders know what’s working and what to change.
How we work with your program
The Heart of a CHAMPION Workshop
A half or full day introducing the eight CHAMPION traits to your leaders, coaches and athletes, together or separately. Often where a program starts.
Performance Audit
Where each program is now, what’s working and what’s holding it back. The audit becomes the opening draft of the playbook.
Playbook-Building Workshops
Your leaders, coaches and athletes build their CHAMPION playbook across every performance pillar.
Ongoing Advisory
Where the system takes hold. Chris works with your leaders and head coaches through the checkpoint rhythm, across the season or the Olympic cycle.
Engagements run from a single day to 12 months. Scope is shaped together: which sports and pathways, who is in the room and the timeline.
In their words
It’s been amazing hearing our players refer back to The HEART of a CHAMPION Workshop in difficult situations off the field. They’ve said it’s changed the way they think and prepare.
A key takeaway from working with Chris has been his meticulous planning and attention to detail, which helped the Kenya 7s team return to the series and qualify for the Olympics.
“Chris’s values-centered guidance challenged me to think beyond just rugby and focus more on developing as a person and a leader by capitalizing on my passions and strengths.”
“Chris knows how to get the most out of his players. He leads by example, which is why he is trusted and respected.”
“As a coach and leader, Chris is guided by deeply held values. He is a systematic planner, focused on producing results, while never losing sight of his guiding principles. He deeply cares about the people he leads.”
“Chris’ CHAMPION Mindset is very similar to the mindset that SOF personnel learn through high-risk training that prepares their small teams for no-fail missions.”
Founded by Chris Brown
Two-time Olympic Rugby Coach. World Rugby Coach of the Series, 2019.
Originally from New Zealand, Chris worked in South Africa, Namibia and Kenya before moving to the United States. He spent the better part of a decade with Team USA, as Assistant Coach of the Men’s Sevens and then Head Coach of the Women’s Sevens.
As head coach, he led the women from 5th to 1st in the world within 12 months and secured automatic qualification for Tokyo. He later returned to Kenya Rugby as a consultant, helping the team qualify for Paris 2024.
After Team USA, Chris built Target Gold around what he learned holds true in high performance, whatever the culture or country. He leads every engagement personally, bringing in specialists where a program needs them.
Where Chris has worked and presented
Start with a conversation
Tell us where your program is and where you want it to be. Chris replies personally.
info@targetgoldglobal.com
Based in Coronado, California.
Target Gold Global works with sport organizations and their coaching teams. For one-on-one work with Chris, or to bring Target Gold to a business team, visit Sevenfold Performance.